Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Tuesday, May 6, 2014

Young Atheist's Handbooks sent to secondary schools

Copies of Alom Shaha's 'Lessons for Living a Good Life Without God' donated by the British Humanist Association.

 'Schools should be places where pupils are free to encounter the full range of philosophies' … children at the Thomas Tallis secondary school. Photograph: Garry Weaser for the Guardian.

After Michael Gove gave copies of the King James Bible to every school in England, the British Humanist Association is this week sending out copies of The Young Atheist's Handbook to secondary schools in England and Wales.

Subtitled Lessons for Living a Good Life Without God, the book is by science teacher Alom Shaha and tells of his upbringing in a Bangladeshi Muslim community in south-east London, "how he overcame his inner conflict surrounding his atheism, and the lessons he learnt in leading a good life, full of awe and wonder, based on humanist principles", said the Association.

The BHA raised more than £11,000 to send the book to schools through public donations from "thousands of people" at Justgiving, and hopes the initiative will give young people "access to resources that enable them to come to their own decisions about their values and beliefs".

A spokesperson for the BHA said it had received "loads of lovely responses", but that a couple of Catholic schools had said they would dispose of the book if the Association didn't provide a stamped addressed envelope to return it.

"Which we think is a shame, as we only sent the books to state schools and we think all such schools should want their young people to be exposed to a variety of views and to make their own minds up in a spirit of free inquiry," said Sara Passmore,  the BHA's head of education.

The Association points out that the book was "well received" by RE Today – the magazine said that "this book will make you think and it's hard to give a greater compliment than that" – and says it "has been welcomed by RE teachers".

The scheme was suggested to the BHA by the science teacher Ian Horsewell, who got in touch with the Association after it helped launch the title. Horsewell has said that he was "amazed by the evocative prose in [Shaha's] book and the challenges he faced moving from nominal believer to outspoken freethinker".

"It made me realise how fortunate many of us are to be able to take for granted our own freedom to believe, or not, in the faith of our parents. It seemed to me that the very students who needed to read Alom's book would find it hard to buy for themselves, so instead I wondered if we could place a copy in every secondary school library," said Horsewell.

BHA chief executive Andrew Copson added that "in a large number of schools, pupils will have access to a number of religious perspectives on life's bigger questions, but not to what most non-religious people believe and how they find happiness and satisfaction in their daily lives".
"We believe schools should be places where pupils are free to encounter the full range of philosophies and world views available to them in modern Britain," said Copson.

But Trevor Cooling, professor of Christian education at Canterbury Christ Church University, told the Times Educational Supplement that "the humanists seem to be behaving a bit like a persecuted minority. Children should be exposed to many and varied ideas, but this book seems to be an overreaction."

"The evidence suggests that most children's understanding of science is already largely atheistic. The BHA itself says that most children have non-religious beliefs, so why do they feel it is so important to send out this book?" said Cooling. "The status of a handbook written by a science teacher from London cannot be compared with that of a sacred Christian text and it cannot in any way be said to be offering balance."

The Young Atheist's Handbook is published by Biteback Publishing. The BHA said the initiative was not a response to Gove's Bible mailout, which cost £370,000 in private money, rather that Horsewell had felt The Young Atheist's Handbook is "a book that all young people should have access to".

Get 5,000 Visitors to Your Next Blog Post… (WITHOUT Google)

So, you’ve created an EPIC blog post, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation.

Unfortunately, all you heard were crickets. Of course your mom visited the site and said it was AMAZING. She’s your #1 fan :)

But she’s also the ONLY fan…

Because you’re missing a critical piece of the blogging puzzle.
It doesn’t matter how great your content is. Without actively promoting your content, your blog is STILL going to be a ghost town.

* Content is not king if nobody can see it. *
So you’ve got to flip the formula on it’s head…
Spend 20% of your time creating epic content. And spend 80% of your
time promoting that content.

I can hear the whiners now…. “But Kim, it took me an entire day to
create that blog post. I don’t have time to now go out and spend hours promoting it.”
If that’s the case – you probably don’t have time to build a successful online business and this article probably isn’t for you.

But… if you want to get 5,000 visitors to your next blog post… (WITHOUT Google) – then grab some coffee and let’s get ROCKIN :)

1. Twitter Tribes.

One of the first things I like to do after I publish my content is to ‘seed’ it inside a variety of Twitter Tribes.
One of my favorite Twitter Tribes is called JustRetweet.com.
JustRetweet is a social sharing community that works together
to promote each others content.
Kind of like a ‘you scratch my back I’ll scratch yours.’
But… the cool part is that they have a ton of content that you’ll be proud to share with your tribe.
Plus, they’ve also added support for Facebook likes and Google
Plus One votes.
The site works on a credit based system. As you share other people’s content within the community you earn ‘credits’ that allow you to get shares and retweets on your own content.
You can also buy credits – which are extremely affordable as well.
This is a super simple strategy for getting your first 20-30 retweets
and Facebook likes. Which will immediately kick off your first bit
of momentum.
Two other great Twitter Tribes you can join are Triberr.com and ViralContentBuzz.com.
Additional Resources:
17 Twitter Marketing Tips from the Pros
The Ultimate Twitter Guide
List Building with Social Media
How I Got 50,000+ Twitter Followers
16 Ways to Get People to Read and Retweet Your Content

2. Google Plus Communities

Google Plus is here to stay. After many attempts at building a social network to compete with the likes of Facebook and Twitter – it looks like Google has finally hit upon a winner.
And… it’s a great tool for driving hundreds of visitors to your
latest blog post. Regardless of how many followers you have.
That’s the beauty of this particular strategy. All you need to do is setup a good profile on Google Plus. You can then leverage existing audiences on Google Plus via Communities.
Communities are the ‘secret sauce’ inside Google Plus.
These are basically large groups of people based around common interests. They’re kind of like mini-forums.
Plus, it’s one of my favorite ways to find cool and interesting conversations on Google Plus.
You can search for related communities here:
https://plus.google.com/communities
Once you join some related groups – you’ll find out there are
actually a LOT of interesting conversations going on within Google Plus.
In fact, it’s becoming one of my favorite social networks. Plus, it’s a LOT less crowded.
And it should DEFINITELY be part of your content promotion checklist.
First, start engaging with 5-10 related communities. By this I mean
joining in on the conversation. Adding value. Voting up OTHER people’s content.
Like any social media platform – you need to provide VALUE first.
Engage first.
Then, whenever you have a really good blog post that you’d like to
share – simply post a link to your favorite 5-10 related communities.
Then sit back and watch the traffic roll in :)
Additional Resources:
The Ultimate Google+ Marketing Guide
Google+ Communities: What Marketers Need to Know
How to Market Your Content on Google Plus
3 Ways to Boost Your Traffic with Google Plus

3. Email Trumps All.

Sites like Facebook, Twitter and Google Plus can be very powerful tools for promoting your content – but your biggest media channel will ALWAYS be your email subscriber list.
We personally use our subscriber list to generate 2,000+ visitors
PER email.
Imagine the power of being able to send that much traffic simply
by pushing the ‘SEND’ button.
Your business should be BUILT on email. Building a community of
raving fans who look forward to your next email.
This is THE #1 asset in your business.
And it allows you to build instant momentum for EVERY blog post.
Additional Resources:
Pat Flynn’s Guide to Email Marketing (Part 1)
Pat Flynn’s Guide to Email Marketing (Part 2)
DropDeadCopy.com – The BEST podcast online about email marketing.

4. Facebook Sponsored Stories (In the News Feed).

Here’s one of my secret sources… If you want to promote your content quickly WITHOUT all the elbow grease, then Facebook Sponsored Stories are going to be your new love affair :)
This is one of the best ways to ‘seed’ your content and start gaining virality.
Promote your content using Facebook Sponsored stories in the News Feed.
This has become one of my favorite ways to generate highly targeted traffic on demand.
You simply post a new story on your fan page. (a.k.a your latest blog post)
And then you setup an ad to promote that post.
Using Facebook you can laser-target your audience by choosing exactly which Fan pages you want to target. So you simply choose 3-5 highly related fan pages that your post will be promoted to.
This is the ‘audience’ that will see your post.
But there’s one small tweak you need to make to get the best results. This is the ‘secret sauce’…
What I do is I first create my ad in the traditional Facebook Ad Manager. Then from there I go into what’s called the ‘Power Editor’ and customize the audience so that my story is ONLY shown in the News Feed.
This will give you MANY more visitors for a MUCH lower price.
Facebook is quickly becoming one of the best places to build and grow your business.
Additional Resources:
My Go-To Girl for ALL things Facebook: Amy Porterfield

5. Content Syndication.

I would be remiss if I didn’t mention my secret spots for a quick injection of traffic. These are social communities (kind of like Digg in the old days) where you can share your content and vote / comment on other people’s content as well.
Here are my Top Picks:
BlogEngage.com
BizSugar.com
Blokube.com
Inbound.org
Kingged.com
DoSplash.com
Other Niche Social Networks where you can Share Your Content…
Care2.com
PFBuzz.com (Personal Finance)
Yakezie
Dogster
Catster
Gentlemint.com – Pinterest for men
But keep in mind the key to getting the most benefit out of any community is getting involved. (a.k.a not being a douche who just comes and drops your link.)
These are amazing communities with awesome people that you can meet. Plus, it’s great for sourcing content that you can share within your social media profiles as well.
Provide massive value to the community – and it will deliver massive value back :)
Additional Resources:
The Ultimate Guide to Content Marketing

6. Content Aggregators.

If you’re publishing great content on a weekly basis – you can get hundreds of extra visitors from sites like AllTop.com, Affposts.com, AffBuzz.com, and AffDaily.com. These are content aggregators that pull in the best content from around the web.
AllTop.com is perfect for ANY blogger because they have sections for almost every topic under the sun.
So whether you blog about pets or parenting – this is a great passive
traffic pipeline you can tap into.
And the cool thing is they’re always looking for new blogs to publish.
Simply find a relevant category and submit your blog at:
http://alltop.com/submission/
Or – if you have a site related to affiliate marketing, SEO, or blogging then you can get hundreds of new weekly visitors from sites like BloggerScope.com, Affposts.com, AffBuzz.com, and AffDaily.com.

7. Scoop.it

Scoop.it is my one-stop shop for getting fresh new traffic to EVERY blog post.
Scoop.it is content curation at it’s best. With thousands of different topics and curators who collect their favorite content from around the web.
And the best part is – you can ‘suggest’ your latest blog post with just a few clicks.
You’ll see a link at the top of each Scoop.it pages that allows you to submit a suggested link. It takes all of 10 seconds to suggest your link.
If the creator of that page decides to share your link, it gets published and any followers of that page also get notified (instant backlink and high-quality traffic).
I recommend submitting your content to at least 20 Scoop.it pages for each new blog post you publish.
Additional Resources:
How To Curate Content and Build Authority With Scoop.it

8. Forum Marketing. The unsung hero.

There are currently millions of conversations taking place around the web about parenting, photography, fitness, pet care, personal finance, traveling, and every other topic under the sun.
Forums are hot spots of conversation where like-minded people get
together to talk about their shared passions.
Making it also one of the best hot spots for generating laser-targeted traffic.
Create some good content, post it on a popular forum in your market and you can start generating traffic within 5 minutes of posting.
There is simply no other strategy out there that works this quickly,
this effectively, and completely for free.
Forum marketing is an unsung hero that can drive thousands of visitors per month in ANY market.
When I first got started online, this was the main strategy I used to start building my subscriber list.
When my dad started his first website I recommended that he do the same.
But he took it to an entirely new level.
Generating 14,000+ visitors per month in a tiny, weird little niche…
‘Tennessee Walking Horses’
He found what I like to call his ‘Big Kahuna’. One big forum with rapidly passionate members who LOVED his videos.
This was his main traffic source when he first got started.
Of course I encouraged him to also build a subscriber list so now
he OWNS the traffic and can funnel it at will whenever he sends out
an email. Forum traffic is like a honeypot. But you want to collect
as much as that honey as possible and store it up for the winter.
(a.k.a getting them on your subscriber list :)
So go to Google – find the most active forums within YOUR market, and start engaging with the community. Provide over-the-top value and link to your squeeze page or blog in your signature file.
I think you’ll be surprised at what a ‘traffic powerhouse’ this can be.
Plus, what’s nice about forum traffic is that it’s generally VERY high converting. The traffic is laser-targeted and converts quickly into subscribers AND sales.
We’ve seen a 10% conversion rate into sales from our forum traffic. (tracked using Adtrackz Gold)
Average conversion rate for a sales letter is 2%. Forums got us 10% because this is some of the most targeted traffic you can get.
It just doesn’t get any better than that.
Old-School is still ROCKIN!

9. Blogger Outreach.

I’ve saved the best for last :)
If you have a valuable piece of content that you want shared around
the blogosphere, the very best thing you can do is to contact 100-200
related bloggers.
You can find related bloggers using sites like:
Technorati.com
WeFollow.com
Twellow.com
FindPeopleOnPlus.com
CircleCount.com
AllTop.com
Topsy.com
FanPageList.com

Create a list of 100 influencers within your market.
You can do this within Excel or using a more sophisticated program
like BuzzStream or GroupHigh.
After you’ve built your list you’ll need to send a personalized
message to each blogger.
This works out even better if you’ve included a link to their website
in the article itself.
Here’s a sample email…
Subject Line: I Love Pat Flynn! (and your latest podcast :)
Hey Pat!
Just wanted to send you a quick note to let you know
how much I enjoyed your latest podcast with Neil Patel.
ROCKIN!
Shared it on Facebook and encouraged all of my readers
to listen in as well.
Also wanted to let you know I’ve included SmartPassiveIncome.com
in our latest blog post at:
http://mytrafficmentor.com/23-steps-to-100000-visitors/
Would love to know what you think.
Thanks so much for all that you do!

Cheers,
American Atheist

Thursday, August 19, 2010

6 Easy Ways To Get Completely Free Traffic.


1. Blog Contests

Contests are nothing new in the online world. Many people have been using contests to get
free web traffic for years. However, there is a slightly new twist since the blog revolution that
has made running a contest much more effective and fun.

The concept is the same. You come up with a prize (or many prizes) that would be appealing
to your blog readers. Of course, offering your own product as the prize would be preferable
since you can mention it on your blog (so everyone who sees your contest will also see your
product link). But, if you don’t have your own product, you can easily ask around and find people
who will donate.

Once you have your prizes, the fun starts. You have several options for your contest.
  1. If your goal is to get people to interact, ask your readers to post a comment to win.
  2. If your goal is to get incoming links to your blog, and, if your readers are bloggers themselves, ask your readers to blog about your contest (on their blogs) and then commen to let you know they did it.
  3. If your goal is to get to know your readers, ask them to complete a survey to win.
  4. Or a combination of the items above.
Immediately after you post your contest, send a mailing to each of your ezine lists, letting
them know about the contest. You’ll want your loyal readers to have the opportunity to win.
Note: If you don’t have your own lists yet, you’re missing out on big profits.

Next, contact your circle of influence (your friends) and let them know about your contest. Offer
to do a blog post swap. If they’ll blog about your contest, you’ll owe them one the next
time they have something they want to spread the word about.

Then, go and submit your contest to all of the contest websites. Yes, there are sites that list
contests and free offers. This is obviously more effective in certain niches than in others, but it
is free exposure to your contest. (Search google for “submit contest” & “submit sweepstake”.)

Of course, if you really want good mileage for your contest, you can also post on message
boards in your niche with the signature pointing to your contest.

If your wheels are turning… you’re probably also thinking of the possibilities of offering your
product or service as a prize to a popular blog in your niche and asking them to run the
contest. ;) Good thinking. It works both ways!


2. Online Radio & Podcast Interviews


Imagine being a talk show host for a weekly podcast. What’s the one thing you need every
single week? Guests. Lots and lots of expert guests.

You think finding content for your website is hard? Try pinning down guests each week for
interviews. My good friend, Kelly McCausey, has been recording an online show since 2003 –
every single week at www.WAHMTalkRadio.com That’s a lot of guests.

I recently interviewed Kelly to ask the question “What makes a good guest and what makes
you want to invite someone back?”

Here are some pointers to increase your odds of getting on a show and being asked back:

1. Actually listen to the show a few times before even thinking of contacting the host as a
potential guest. Make sure your concept fits into the market that the show reaches. If the
show is about Health, then don’t pitch your candy-making cookbook on there.

2. Do something newsworthy or interesting. Are you having a special event for charity? Have
you recently won an award? If your idea is timely, you’ll stand out and the host may contact
you sooner rather than later.

3. Have something interesting to say. If you just plan to talk about your products, then don’t
ask to be a guest. Buy an ad instead.

4. If you have sample interviews or media exposure, tell the host about it in your inquiry
letter. Direct her to your media page where you link to past interviews, if you have them.
One Good Turn Deserves Another.

With the Host or Hostess giving so much to you, what are you expected to do in return?
  • · Provide a list of questions in advance.
  • · Send a sample of your product to the host before you appear on the show.
  • · Tell your newsletter list about the interview and where to find it. Your host will be more likely to have you back if you are willing to publicize your interviews.
  • · Blog about your interview.
  • · Be a gracious guest and be sure to say “Thank you” when the interview is over. (A gift
  • is also nice.)
Hot Tip! You may also ask the host for a copy of the interview that you can add to your affiliate
center.


3. Find membership sites and ebooks that are HOT and offer them content.


Ride the coat tails of others.

Let’s say you are an expert in Raw Food Nutrition. One thing you can easily do is contact every
weight loss or fitness membership site you can find and offer to give them either an interview
or a report.

Each of these membership sites is looking for ongoing value for their members. If you come
through with a great interview or a quality report, you can bet they’ll add it to their members’
area, especially if it’s unique to their site.

Find one membership site each week and offer them great content. You’ll get your marketing
message in front of a lot of very targeted eyeballs who are interested in your topic.

Many membership sites archive their content. Be sure to check before you agree to do an exclusive
interview to make sure that it’ll be getting exposure for a long, long time.

You can make this offer even more appealing by allowing the membership site owners to use
their affiliate link for your program in the report or alongside the interview.

How do you find these hot membership sites? Easy.

Search google.com for the following terms:
  • · “keyword club” (example “dog owners club”)
  • · “keyword month” (example “diabetic month”)
  • · “keyword join” (example “divorce join”)
Of course, don’t fret if you find ebooks instead of membership sites. That works, too. Find hot
ebooks in your niche that are just a little different than yours, but in the same field, and offer
them a bonus for their customers. I recommend you search directly in the clickbank.com marketplace
for those.

Once you set this up, each and every customer who buys the ebook of a competitor will receive
a copy of your audio or report. If you set this up properly, you’ll turn your traffic on autopilot.
More google research ideas:
  • · “keyword report” (example “fitness report”)
  • · “keyword ebook” (example “recipe ebook”)
  • · “keyword affiliate” (example “dog affiliate”)


4. Jump into Social Networking.

Social Networking comes in many shapes and forms, but the good thing is that it’s easy to
dabble in and I’ve, personally, seen great results with little effort.
It’s free to try, so there are no excuses.
Here’s how it works. You sign up for one or more of the programs below (all are free).
(You can search google to find hundreds more. This is just for starters.)

Next, update your profile on each site you’ve joined, including your URL and photo.
Then, the next time you post something of interest on your blog (or see something on a
friend’s blog), you just submit it to the sites above.

Many of these Social Networking sites expect you to be an active participant. You’re expected
to rate and comment on other people’s contributions. Just jump in and play with it and watch
your stats to see what is and is not working. You’ll see the traffic start to trickle in if you play
by the rules and share quality information. (Don’t be afraid to have an opinion and stand out!)
Along the same lines (but slightly different) is a Social Networking tool called Twitter.com
Now, in the name of disclosure, I’m pretty new to Twitter, but I had to check it out after I realized
that I was already getting traffic from other people Twittering about me.

Basically, Twitter is like a group Instant Messenger Chat. You can add as many friends as
you’d like (which is called “following” people). Then, you just chat about what you’re up to.
For instance, when I’m done with this report, I’ll turn it into a pdf and load it on my site for my
readers to enjoy. Then, I’ll Twitter the link to let my followers know what I’ve been up to today.
Whenever I post on my blog, I quickly Twitter it. Not even a minute later, I get a nice little
spike in traffic (and some comments) on my blog.

Hot Tip! Of course, you can make this even more viral by talking about your affiliate program
on Twitter or on the Social Networking Sites above. That way, instead of getting one visitor to
your website, you’re getting a person who can send you additional traffic. You’re tapping into
their lists, their connections, and their traffic instead. Pretty smart, isn’t it?


5. Create something buzz-worthy.

This is a very fun way to get some buzz about your website.

Create something fun and buzz-worthy.

1. Example of Using Graphics Creatively:
www.MarketingComics.com – 15 hilarious comics about Internet Marketing – some
may hit a little close to home! ;)

2. Example of Using Video Creatively: www.DinnerTimeVideo.com – a video to promote a family menu planning service.

If you’re not a very creative person, then you can certainly hire someone on elance.com to
create an item for you. I’ve worked with illustrators on elance.com and I’ve had good luck so
far. Just communicate your requirements clearly so there are no misunderstandings. In fact,
after I write out my project requirements, I run the wording by two of my assistants and ask
them to tell me what it says in their own words before posting it just to make sure it’s clear.

Once your project is completed, then spread the word.
  • · Blog about it.
  • · Tell your lists.
  • · If you’ve created a video, submit it to YouTube.com and Video.Google.com and all of the other video sites.
  • · Also submit it to Digg.com, Reddit.com, StumbleUpon.com and all of the other hot social networking sites for exposure.
  • Of course, if you have an affiliate program, set it up so your affiliates can link to your
  • creation, as well!
6. Your Own Affiliate Program!

I promised that I’d save the best for last, and I sure did. I even hinted (not so subtly)
throughout this report about my favorite method of traffic generation.
Let me lay it on the line here. I told you at the beginning of this report that I quickly came up
with 26 methods of generating traffic off the top of my head. I’m sure, if I sat and thought a
bit longer I could easily make that 100 or more.
Just a few ideas from my list…
  • · Squidoo
  • · Stumble Upon
  • · Digg/Reddit/etc.
  • · Article Marketing
  • · Ezine Advertising
  • · Google Adwords
  • · Craigslist
  • · Offering Resale Rights
  • · Webinars
  • · Teleseminars
  • · Offline Marketing
  • · Twitter
  • · Forums
  • · Joint Ventures
  • · Press Releases
  • · Creating Viral Software & Tools
  • · PayPerPost
  • · Utterz
  • · Viral Free Reports
  • · Starting your Own Podcast
  • · Search Engine Optimization
  • · Blogging
Are you an expert in each of those things? No? Me, neither. I know quite a bit about each
(more about some than others), but I wouldn’t consider myself an expert in every single one
of those in any way, shape or form.

Do I have time to learn about and do each of those things on a regular basis? Not a chance. It
would be insane to even try to do each of these things each day – or even every week.
This is where an affiliate program comes in handy.

My affiliates are experts in these areas. Where there is only one ME with only 24 hours each
day, my affiliates are many.

  • · My affiliates have created Squidoo lenses to promote my products.
  • · They’ve StumbledUpon pages with links to me.
  • · They’ve posted about my free reports on Craigslist.
  • · They’ve set up Adwords campaigns.
  • · They’re blogging about my products.
  • · They’re posting on forums with signature links promoting my products.
  • · They are making graphics for my free reports, before I can even do it!

Hell, I can’t keep up with everything they’re doing, but I know it’s a lot more than I could be
doing alone.

You can train your affiliates to do more in a day than you can do alone in a month’s time.

You’ll get more done, and you’ll stay a lot saner in the process.

With a little effort and guidance, any group of affiliates can be turned loose onto the world
with the tools to succeed.

The good new is that you don’t have to figure it out alone. My Friend Jimmy D. Brown created a free
ecourse that outlines the absolute BASICS that any affiliate program must have in order to
thrive.

It’s called the "5 Practices of Wildly Profitable Affiliate Programs”. And, it’s free.
And, yes, I highly recommend it.

Click here to get the free ecourse right now.

The ecourse is an introduction to Jimmy’s full “S.A.L.E.S. A.R.M.Y. Secrets” course, which is
the best I’ve seen. (And as an affiliate manager, I’ve seen many.)

I don’t know about you, but I did not start a business to work around the clock, making myself
sick. I started it to have the FREEDOM to work when I wanted to. A successful affiliate
program can help you achieve that goal.

Wishing you much success,

 Erin J Carney

© 2010 Erin J Carney - All Rights Reserved.

Enhanced by Zemanta